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Leisure Class

We created the world’s first
Leisure Class

 

The result of two years of conception and modification: the new cabin of one of the most prestigious companies in the world is designed by GOOOD. The design reflects the distinctive style of the US airline and introduces a new concept of business class, with a specific travel and brand vision.

The Leisure Class was created for an audience that wants to reach relaxing destinations, preferably as a couple, giving themselves the luxury of minor and big attention. A comfortable, reclining armchair with a new cabin seating capacity combined with superior service and entertainment.
The personal spaces are extremely comfortable and equipped with an elegant divider that does not rule out the possibility of socializing with the passenger next door

The seat offers all occupants access to the corridor without having to climb over other passengers when seated by the window and, finally, provides more space for everyone. Unprecedented, together with a high level of comfort.
To enrich this ambitious industrial design project, we have a partnership with BCAA, one of the world’s most successful media agencies in the Yield of virtual reality and interactivity.

The seat has caused such an impression and success in the aviation industry that in 2016 it won the Red Dot Award for the best product of the year.

 

Credits

Ascanio Malgarini team leader

Alessandro Braca team leader

Andrea Giordano designer

Alessio Morsicani designer