{"id":1975,"date":"2025-01-20T21:36:01","date_gmt":"2025-01-20T20:36:01","guid":{"rendered":"https:\/\/goood.it\/progetto\/ministero-della-salute\/"},"modified":"2026-05-15T03:53:40","modified_gmt":"2026-05-15T01:53:40","slug":"ministero-della-salute","status":"publish","type":"progetto","link":"https:\/\/goood.it\/en\/progetto\/ministero-della-salute\/","title":{"rendered":"Ministry of Health"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2eimfjy-614b3e32ed9602a0763c0187f8b84da5\">\n.avia-section.av-m2eimfjy-614b3e32ed9602a0763c0187f8b84da5{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/goood.it\/wp-content\/uploads\/2024\/10\/viva-2-e1684941019826-1.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m2eimfjy-614b3e32ed9602a0763c0187f8b84da5 main_color avia-section-no-padding avia-no-border-styling  hero-banner-project background-cover avia-bg-style-scroll av-minimum-height av-minimum-height-80 av-height-percent  av-section-with-video-bg container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='80' data-av_min_height_opt='percent' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-1-6a092176de7ae avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  av-section-video-bg avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.7777777777778' class='avia-slideshow-slide av_slideshow_obj-1-6a092176de7ae__0  av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '    itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay playsinline loop preload=\"metadata\" muted  id='player_1975_903289679_1563488999'><source src=\"https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/intro.mp4\" type=\"video\/mp4\" \/><\/video><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1975'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-z14jp-6b6741fda5f0fa9ab73a7562849c1b4c sc-av_two_third av-equal-height-column-flextable'><div  class='flex_column av-z14jp-6b6741fda5f0fa9ab73a7562849c1b4c av_two_third first flex_column_table_cell av-equal-height-column av-align-top  '     ><div class=\"av-special-heading av-special-heading-h1 blockquote modern-quote avia-builder-el-no-sibling  av-inherit-size header-progetto-element\"><h1 class=\"av-special-heading-tag\" itemprop=\"headline\">Ministry of Health<\/h1><div class=\"av-subheading av-subheading_below\"><p><span class=\"av-dynamic-content-wrap av-dynamic-content-category\"><span class=\"av-dynamic-content-category-name\">Communication<\/span><\/span><\/p><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-gyd2t-0ec649c4f5f124cae28dfeb55db9b99d sc-av_one_third av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div><div  class='flex_column av-gyd2t-0ec649c4f5f124cae28dfeb55db9b99d av_one_third flex_column_table_cell av-equal-height-column av-align-top  '     ><div class=\"container-tag-list\"><a href=\"https:\/\/goood.it\/en\/tag-progetto\/adv-en\/\" class=\"etichetta-element\">ADV<\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-8t37h-827f817e2b57dafe56ec483c979036dc main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1975'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-dbkqt-cf3b51abbed1628b456f150c8e916869 av_two_third first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2j1eqzf-7a2166a9cd07a19704eaaaa935a4ede5\">\n#top .av_textblock_section.av-m2j1eqzf-7a2166a9cd07a19704eaaaa935a4ede5 .avia_textblock{\nfont-size:23px;\n}\n<\/style>\n<section  class='av_textblock_section av-m2j1eqzf-7a2166a9cd07a19704eaaaa935a4ede5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>&#8220;Those who don&#8217;t smoke live a fairytale&#8221;<\/strong><br \/>\nA social message behind a laugh<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-2n2qfv-c21be97198183a2929ec37e480042dd1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>was communicated through a direct, effective, and accessible message, thanks to intelligent irony and a charismatic spokesperson: Nino Frassica.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-an8dp-ee60d18fb9dc1c348add0de40d54c737 av_one_third flex_column_div  '     ><div  class='avia-info-list-container av-m65idk60-b7291aca293fa96160b735a47f9395ac av-medium-hide'><table class='avia-info-list avia_animate_when_almost_visible avia-icon-list-left av-info_list-big av-m65idk60-b7291aca293fa96160b735a47f9395ac'>\n<tr><td class='label'>Client:<\/td><td class='info'><strong> Ministero della Salute<\/strong><\/td><\/tr>\n<tr><td class='label'>Year:<\/td><td class='info'><strong>2018<\/strong><\/td><\/tr>\n<\/table><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-m4ttb9lc-7e1ef6009529e0eeb49cb72e1376ec37 main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1975'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1jb66l-bc505f610e84b846bcbedc9cf4f25c08 sc-av_two_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jb66l-bc505f610e84b846bcbedc9cf4f25c08\">\n.flex_column.av-1jb66l-bc505f610e84b846bcbedc9cf4f25c08{\nwidth:65.333333333333%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1jb66l-bc505f610e84b846bcbedc9cf4f25c08 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-1jb66l-bc505f610e84b846bcbedc9cf4f25c08 av_two_third first flex_column_table_cell av-equal-height-column av-align-bottom av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35b0zf-49d0f1aa9bb7ecfb54a28252ee764e85\">\n.avia-video.av-35b0zf-49d0f1aa9bb7ecfb54a28252ee764e85{\nbackground-image:url(https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo1.webp);\n}\n<\/style>\n<div  class='avia-video av-35b0zf-49d0f1aa9bb7ecfb54a28252ee764e85 avia-video-16-9 av-html5-fullscreen-btn av-preview-image avia-video-lightbox av-lazyload-video-embed avia-video-standard-html'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/1.-SPOT_FUMO_GRIMILDE_MINISTERO.mp4.mp4'><script type='text\/html' class='av-video-tmpl'><a href='https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/1.-SPOT_FUMO_GRIMILDE_MINISTERO.mp4.mp4' rel='lightbox' class='mfp-iframe lightbox-link' data-custom_class='avia-mfp-is-video avia-mfp-video-16-9  '><\/a><\/script><div class=\"av-click-to-play-overlay play-lightbox\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-7rkrkg-4ea7f50991555ac3bc5855d32dbe9099 sc-av_one_third av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7rkrkg-4ea7f50991555ac3bc5855d32dbe9099\">\n.flex_column.av-7rkrkg-4ea7f50991555ac3bc5855d32dbe9099{\nwidth:30.666666666667%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-7rkrkg-4ea7f50991555ac3bc5855d32dbe9099 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-7rkrkg-4ea7f50991555ac3bc5855d32dbe9099 av_one_third flex_column_table_cell av-equal-height-column av-align-bottom av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mgx0g-9ebfadc9a2b00c7d721cb52972d8b8d4\">\n.avia-image-container.av-5mgx0g-9ebfadc9a2b00c7d721cb52972d8b8d4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5mgx0g-9ebfadc9a2b00c7d721cb52972d8b8d4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5mgx0g-9ebfadc9a2b00c7d721cb52972d8b8d4 av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1731 avia-img-lazy-loading-not-1731 avia_image ' src=\"https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo2.webp\" alt='' title='fumo2'  height=\"610\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo2.webp 800w, https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo2-300x229.webp 300w, https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo2-768x586.webp 768w, https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo2-705x538.webp 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-98dp7k-25926007fd49757b9e0258ead09b8895 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-98dp7k-25926007fd49757b9e0258ead09b8895\">\n.flex_column.av-98dp7k-25926007fd49757b9e0258ead09b8895{\nwidth:30.666666666667%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-98dp7k-25926007fd49757b9e0258ead09b8895 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-98dp7k-25926007fd49757b9e0258ead09b8895 av_one_third first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2kwq9s-370a0de7b98c1340b6364df0884d822c\">\n.avia-image-container.av-2kwq9s-370a0de7b98c1340b6364df0884d822c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2kwq9s-370a0de7b98c1340b6364df0884d822c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2kwq9s-370a0de7b98c1340b6364df0884d822c av-styling- avia-align-center'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1737 avia-img-lazy-loading-not-1737 avia_image ' src=\"https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo4.webp\" alt='' title='fumo4'  height=\"610\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo4.webp 800w, https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo4-300x229.webp 300w, https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo4-768x586.webp 768w, https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo4-705x538.webp 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-75f0fk-ae723af9f204d7e99244a63518dd525c sc-av_two_third av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-75f0fk-ae723af9f204d7e99244a63518dd525c\">\n.flex_column.av-75f0fk-ae723af9f204d7e99244a63518dd525c{\nwidth:65.333333333333%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-75f0fk-ae723af9f204d7e99244a63518dd525c .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-75f0fk-ae723af9f204d7e99244a63518dd525c av_two_third flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2d2ny8-c51aa1e34ce42e798911d1d7353e03fa\">\n.avia-video.av-2d2ny8-c51aa1e34ce42e798911d1d7353e03fa{\nbackground-image:url(https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo3.webp);\n}\n<\/style>\n<div  class='avia-video av-2d2ny8-c51aa1e34ce42e798911d1d7353e03fa avia-video-16-9 av-html5-fullscreen-btn av-preview-image avia-video-lightbox av-lazyload-video-embed avia-video-standard-html'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/2.-SPOT_FUMO_LUPO_MINISTERO.mp4.mp4'><script type='text\/html' class='av-video-tmpl'><a href='https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/2.-SPOT_FUMO_LUPO_MINISTERO.mp4.mp4' rel='lightbox' class='mfp-iframe lightbox-link' data-custom_class='avia-mfp-is-video avia-mfp-video-16-9  '><\/a><\/script><div class=\"av-click-to-play-overlay play-lightbox\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4dmjq8-6edef2f38e6f0067ac611b6983973e35\">\n#top .hr.hr-invisible.av-4dmjq8-6edef2f38e6f0067ac611b6983973e35{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4dmjq8-6edef2f38e6f0067ac611b6983973e35 hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-5w5uqo-636f4f7f65d0c2795910d3d1c2a76722 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The goal was to encourage reflection and emulation through the creative use of humor. In the commercial\u2019s sketches, fairy tale characters face the negative consequences of smoking, while <em>&#8220;Professor Nino&#8221;<\/em> offers them a simple yet revolutionary piece of advice: stop smoking.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-59ho0w-28b201ceac522f92b4596250b5e880fd main_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1975'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-4gz05c-9110154b0ad7fc4f6993c11727706b78 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4gz05c-9110154b0ad7fc4f6993c11727706b78\">\n.flex_column.av-4gz05c-9110154b0ad7fc4f6993c11727706b78{\nwidth:30.666666666667%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4gz05c-9110154b0ad7fc4f6993c11727706b78 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-4gz05c-9110154b0ad7fc4f6993c11727706b78 av_one_third first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1ye468-bef165e9532c6bc615f85f006cb23a49 sc-av_two_third av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ye468-bef165e9532c6bc615f85f006cb23a49\">\n.flex_column.av-1ye468-bef165e9532c6bc615f85f006cb23a49{\nwidth:65.333333333333%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1ye468-bef165e9532c6bc615f85f006cb23a49 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-1ye468-bef165e9532c6bc615f85f006cb23a49 av_two_third flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6i210qy-527095ca436139f3cd1ac78ea80a826e\">\n#top .av_textblock_section.av-m6i210qy-527095ca436139f3cd1ac78ea80a826e .avia_textblock{\nfont-size:23px;\n}\n<\/style>\n<section  class='av_textblock_section av-m6i210qy-527095ca436139f3cd1ac78ea80a826e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Multi-subject strategy and widespread distribution<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6i21co2-5b5f952734dd113e2a5212eb43a09474 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The campaign was designed to reach a broad and diverse audience, with a particular focus on young people and social media users. It was distributed across TV, radio, web, and social media, with planning that included major national broadcasters.<\/p>\n<p>The TV commercial captured attention with its surreal comedy, while on social media, the campaign went viral, generating significant engagement and amplifying the educational message.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49iuwb-993ea84f423c1a5e1d115da223fdb697\">\n.avia-section.av-49iuwb-993ea84f423c1a5e1d115da223fdb697{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-49iuwb-993ea84f423c1a5e1d115da223fdb697 main_color avia-section-no-padding avia-no-border-styling  row-with-gradient full-width-section avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1975'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31uhyj-c3442dacb0b1bbb486578f3bebe3516c\">\n.avia-image-container.av-31uhyj-c3442dacb0b1bbb486578f3bebe3516c 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av-align-top av-animated-generic fade-in  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5cibl7-2578dfa3199828f87b2d914e8ca83e50\">\n.avia-video.av-5cibl7-2578dfa3199828f87b2d914e8ca83e50{\nbackground-image:url(https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/fumo_back.webp);\n}\n<\/style>\n<div  class='avia-video av-5cibl7-2578dfa3199828f87b2d914e8ca83e50 avia-video-16-9 av-html5-fullscreen-btn av-preview-image avia-video-lightbox av-lazyload-video-embed avia-video-standard-html'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/4.-Backstage-Short.mp4.mp4'><script type='text\/html' class='av-video-tmpl'><a href='https:\/\/goood.it\/wp-content\/uploads\/2025\/01\/4.-Backstage-Short.mp4.mp4' rel='lightbox' class='mfp-iframe lightbox-link' data-custom_class='avia-mfp-is-video avia-mfp-video-16-9  '><\/a><\/script><div class=\"av-click-to-play-overlay play-lightbox\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-3t8vow-b7f99003c9552cf592eef76f7d21d3ed sc-av_one_third av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3t8vow-b7f99003c9552cf592eef76f7d21d3ed\">\n.flex_column.av-3t8vow-b7f99003c9552cf592eef76f7d21d3ed{\nwidth:30.666666666667%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-3t8vow-b7f99003c9552cf592eef76f7d21d3ed .av-flex-placeholder{\nwidth:4%;\n}\n\n@media only screen and (min-width: 990px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-3t8vow-b7f99003c9552cf592eef76f7d21d3ed{\nmargin-top:40px;\nmargin-bottom:0px;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-3t8vow-b7f99003c9552cf592eef76f7d21d3ed{\nmargin-top:40px;\nmargin-bottom:0px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-3t8vow-b7f99003c9552cf592eef76f7d21d3ed{\nmargin-top:20px;\nmargin-bottom:0px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-3t8vow-b7f99003c9552cf592eef76f7d21d3ed{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n}\n<\/style>\n<div  class='flex_column av-3t8vow-b7f99003c9552cf592eef76f7d21d3ed av_one_third flex_column_table_cell av-equal-height-column av-align-top av-animated-generic fade-in  '     ><section  class='av_textblock_section av-29t7k0-9e545d59dbe7fe5bf8bc531ad24b8833 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Those who don&#8217;t smoke live a fairytale was recognized with the Agor\u00e0 Award for Best TV Commercial. A milestone that highlights the strength of the concept and the effectiveness of the communication strategy..<\/p>\n<p><strong>Credits<\/strong><\/p>\n<p><strong>Direction<br \/>\n<\/strong>Ascanio Malgarini &amp; Christian Bisceglia<\/p>\n<p><strong>Photography Direction<br \/>\n<\/strong>Luca Santini<\/p>\n<p><strong>Producing<br \/>\n<\/strong>Raffaella Transerici<\/p>\n<p><strong>Video editing<br \/>\n<\/strong>Roberto Lattanzi<\/p>\n<p><strong>Special Make-Up<br \/>\n<\/strong>Makinarium<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. 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