GOOOD in the Red Dot Design Yearbook 24/25: Our Design Among the Best in the World
Being featured in the Red Dot Design Yearbook means joining an exclusive circle of designers who are redefining the international design panorama. Each year, in addition to awarding the best products, the Red Dot Award dedicates a special section to designers who have made significant contributions to innovation and quality in their field.
Following the success of SoFab, the business class seat designed for Optimares and winner of the Red Dot Design Award 2024, our CEO and Creative Director, Ascanio Malgarini, was interviewed to share GOOOD’s vision and approach to design.
“We believe a product is truly useful when it evokes emotions […]. We blend experience design with strategic communication to deliver innovative products and services that are easily comprehensible and user-friendly for the customer” says Ascanio, “while solving complex problems with elegantly simple solutions.”
Strategic Design Rooted in Culture and Focused on the Future
In the interview, Ascanio emphasized how our Italian heritage plays a key role in our design philosophy.
” Growing up and working in Italy has profoundly shaped my design perspective. The values of “Made in Italy“
such as style, quality of life, and social interaction – are intrinsic to my design philosophy. I draw inspiration from Italy’s rich cultural heritage, focusing on creating products that enhance user experience and seamlessly integrate into people’s lifestyles.”
Moreover, Ascanio draws attention to one of the core themes of GOOOD’s approach: sustainability.
“Striking a balance between user satisfaction, environmental sustainability, and operational simplicity ensures that a product not only delights customers but also remains sustainable and manageable over time.”
Being featured in the Red Dot Design Yearbook is further confirmation of our commitment to creating experiences that matter. We will continue to design innovative solutions that unite design, functionality, and responsibility.
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