Umbria Region

Communication

Umbria, in the eyes of those who discover it.

When a project can tell the essence and beauty of a territory, it is the project that better suits us. From 2018 to 2021, we had the pleasure of collaborating with the Umbria Region after winning, twice in a row, a national competition dedicated to the enhancement of regional tourism. This experience allowed us to actively contribute to the promotion of a region rich in history, art and nature.

Client:	Region of Umbria
Year:	2018-2021

A reportage that tells authenticity

In 2018, our team created a detailed photo reportage, capturing the most iconic and picturesque landmarks of Umbria. Through high-quality images and an artistic interpretation of the landscape, we captured the magic of nature, medieval villages, and traditions that make Umbria a unique region.

A Success Repeated: The 2020 Project

In 2020, we won the competition again, elevating our contribution with the creation of a multi-subject spot in collaboration with the creative agency Armando Testa, featuring actor Marco Bocci, protagonist of all the spots. This project highlighted the beauty of Umbria through an emotional and engaging visual narrative. In addition to the spot, we directed 4 additional videos that enriched the promotional campaign with dynamic and impactful content.

Our Commitment to the Umbria Brand

Our collaboration with the Region of Umbria demonstrates our commitment to creating multimedia projects that go beyond simple visual storytelling. Through the synergy between photo reportage and video production, we helped build a strong and captivating image of the Umbria brand, making it a popular and recognizable destination.

Credits

Concept
Agenzia Armando Testa

Production
Goood

Direction
Ascanio Malgarini

Producing
Raffaella Transerici

An Inspiring Legacy

Our collaboration with the Region of Umbria marked an extraordinary chapter for us, where creativity and territory intertwined to give life to very impactful projects. Every image, video, and story created was designed to celebrate the authenticity and beauty of this region, leaving a lasting impression on those who experienced and discovered it. We look to the future with the same enthusiasm, ready to tell new stories that will inspire and enhance the unique heritage that makes every place special.