Tecnobus

Communication / Design

When design meets sustainable mobility

We have been given the challenge of updating the design of Tecnobus electric vehicles to make them more current and competitive in the market. But our intervention did not stop there. We realized that to achieve the greatest impact, a complete rebranding was necessary to convey the company’s values and communicative strength in a consistent and recognizable way.

Year:	2023 - NOW
Client:	Tecnobus Industries

Our rebranding work began with a key symbolic element: the spark, which has been part of the brand’s history. We separated it from the lettering, turning it into an independent and stronger icon. This choice allowed us to infuse more dynamism and appeal into the brand. At the same time, we worked on restyling the vehicle designs, collaborating with the clients at each stage to ensure complementary and harmonious solutions.

The new design reflects a modern and recognizable image, capturing the essence of Tecnobus, a pioneer in electric mobility since the 1980s. Every aspect, from the logo to the bus design, has been reworked to communicate efficiency and innovation without altering the original company identity.

The visual language has been adapted to the aesthetics of the vehicles, with color choices and external details that make the vehicles immediately identifiable and representative of the brand’s mission. Essential shapes and modern colors highlight technological innovation, strengthening Tecnobus’ presence in the sustainable mobility sector and propelling it into the future.