Optimares

Communication / Marketing

Designing the future of air travel. With Optimares, we haven’t just designed aircraft seats; we’ve redefined the entire flight experience.

Every detail, from the choice of materials to the design of the seats, the positioning of the brand and the entire communication architecture, was crafted to offer a journey that combines comfort, sustainability, and respect for personal space. Our shared goal has always been clear: to create a new way of flying, where the journey is as enjoyable as the destination.

Client:	Optimares s.p.a.
Year:	2009-NOW

Your space

To best express Optimares’ mission, we chose to tell a story that puts the passenger at the center. The payoff “Your Space” embodies our shared vision: a flight experience that turns travel time into an opportunity to relax, work or learn. Through the design of the seats and services, we have created bespoke spaces where anyone can feel at home.

2016-2024

2024

2023-2024

2023

Prestige has its own signature.

Optimares is synonymous with excellence, prestige and innovation. This is why we meticulously crafted every stage of the process, ensuring that each product reflects the high quality that destinguishes the brand. From technical design to material selection, everything has been created to offer travelers an experience that far exceeds current expectations.

Excellence deserves to be recognized.

Optimares’ corporate identity conveys technical expertise, attention to safety, and dedication to sustainability. A distinctive design, an authoritative voice, and a narrative that reflects values such as precision, quality, and service excellence strengthen the trust between business partners and industry stakeholders every day.

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Objective: to build distinctive stories for each sub-brand

Optimares offers several product lines, each with its own identity and specific target audience. The challenge was to create a unique narrative for each sub-brand, without ever losing sight of the coherence with the main brand identity. Each product line tells a story of innovation, comfort, and sustainability, bringing to life a different brand ecosystem. Each seat is a semantic microcosm that tells its own story through an original combination of visuals and copy. Different typographic and chromatic choices, combined with claims that emphasize the product insight, empower and give communicative autonomy to each seat model.

SoFab, sustainability has never been this fabulous.

We have invented a new way of flying in business class, creating an essential, lightweight and sustainable product that, precisely because of these qualities, guarantees the passenger unparalleled space and comfort. The name recall the word “sofa” and, at the same time, the expression “so fabulous”, evoking a sense of wonder with a vintage, analog feel, yet strikingly modern.

Aria, efficiency at its best.

No name could better describe this seat, which literally offers air and privacy to each passenger, while also increasing the seat density in the cabin. Aria allows airlines to maximize their available space, giving every traveler direct access to their seat for a truly premium experience.

Maxima Plus, comfort becomes glamour.

The new Leisure Class transforms comfort into a personal right, and above all, into a glamorous experience. Designed to revolutionize the business class sector, Maxima redefines the segment by focusing on the pleasure of travel, simplicity of functions and ability to interpret the airline brand in new and distinctive ways.

Quadra, designed to protect your space.

A brand with a geometric and reassuring mood for an iconic seat that allows passengers to get more space in the same space. Thanks to its patented reclining system, it is the best economy class seat in the world in terms of ergonomics and passenger comfort.

Akus, comfort is more than just a formula.

Comfort does not just come from technical choices. The softness of a pillow or the tactile sensation of a high-quality upholstery alone are not enough to create a unique product. With Akus, our new Premium Economy seat, we have shown that behind every element lies a strategy: to reassure, generate a sense of protection and induce relaxation in the passenger. Akus reduces stress levels and helps travelers master their space, turning each flight into a superior wellness experience.

You’ll mind your own business.

Business class where you feel at home, told in a memorable way through a multi-subject photography that highlights the freedom of being yourself even on a plane. The claim “You’ll mind your own business” conveys the comfort and privacy of business class with a bright and bold tone, without taking itself too seriously.

Think Spacious

A tribute to the famous “Think Small” campaign by Bill Bernbach’s DDB for Volkswagen. A visual where the seat becomes small to leave room for the passengers and their comfort needs.

We created a multi-channel communication strategy that would enhance the Optimares brand across all platforms. On social media, we continuously develop content consistent with the brand narrative, able to reinforce its positioning. Each message is crafted to amplify the value and quality Optimares offers, while always maintaining an authentic connection with its customers.

Events that don’t just display the product, but tell your story.

We have organized globally significant trade fairs, meticulously managing every detail: from booth setup to pre-, during-, and post-event communication strategies. Each participation was designed to maximize impact, with clear and engaging messages that reflect the essence of the brand. All Optimares products carry our signature in Product Design. Learn more here: