Quadra
Design

Design
Revolutionary design for in-flight comfort
| Year: | 2014 - NOW |
| Client: | Optimares s.p.a. |
At Goood, we analyzed consumer behavior, needs, and expectations to create Quadra, a product that revolutionizes comfort in economy class. Our challenge was clear: to develop a solution that offered a travel experience close to premium class, while maintaining the efficiency and functionality required by airlines. With Quadra, we achieved this goal, redefining the standards of economy class.
Revolutionary design for in-flight comfort
Quadra introduces a unique reclining system, with a fixed backrest that allows the cushion to slide, offering personalized support without invading the space of nearby passengers. This innovative approach ensures superior comfort compared to traditional economy seats, bringing the experience closer to that of a premium class. Every detail was designed to optimize ergonomics and improve passenger well-being, using high quality materials and a design crafted for long hours of travel.
We also took care of:




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