Sofab: design and strategy that make comfort fly
We are proud to share an extraordinary achievement: SoFab, the business-class seat designed by Optimares with our strategic and creative contribution, won the prestigious Red Dot Award in the Concept Design category. This recognition, known as the “Oscar of Design,” confirms the value of our experience in product design and market analysis, elements that have led to the creation of an innovative and revolutionary product.
Our Approach to SoFab Design
The design of SoFab is the result of a creative and strategic process that combines aesthetics, functionality, and sustainability. Through our collaboration with Optimares, we have developed a seat that redefines comfort onboard:
- Customized Comfort: We designed ergonomic cushions and intuitive adjustments that allow each passenger to personalize their flight experience.
- Integrated Sustainability: By reducing the seat weight and using recycled materials, SoFab is an eco-conscious choice that reduces emissions and environmental impact.
- Innovative Design: The seat was designed to maximize cabin space, improving flexibility for airlines without sacrificing passenger comfort.
International Recognition: The Red Dot Award
The award of the Red Dot Award to SoFab is the tangible proof of the success of our vision and approach to design and strategy. This award recognizes not only aesthetics but also innovation and the ability to meet market demands. As Prof. Dr. Peter Zec, founder of the Red Dot, emphasized: “Design concepts are mental experiments, and often it is the little things that make a big difference.” SoFab embodies this philosophy, demonstrating how design and strategy can transform an idea into a real and globally appreciated solution.
One Team, One Vision!
The success of SoFab is the result of a synergistic collaboration. We worked closely with Optimares and Poltrona Frau, combining our design and strategy expertise with their excellence in materials and production. This partnership has enabled us to create a product that exceeds the expectations of passengers and airlines, offering a new vision of onboard comfort.
Looking to the Future
This milestone is not an arrival point but a starting point. At Goood, we will continue to innovate, design and develop solutions that integrate design, strategy, and sustainability. SoFab represents an example of how our expertise can contribute to creating products that redefine industry standards. We are ready to face new challenges, continuing to transform ideas into successful products.
